Okay, so I was walking through my local buy-all-in-one-stop store the other day, when I noticed these diet pills. No, Diary, I was not looking to buy them, but as a math genius, the figure of "546% more" caught my eye. How you convey data to the general public can either make or break your product line.
Now, whoever did this ad for Zantrex sure knew how to make this product sell tremendously: percentages. (I tutor in statistics sometimes, so bear with me.) I know that I don't need diet pills (really, I don't), but seeing this statistic makes me want to get them to give to my friends, just because that's such a large percentage. Another ad for the same pill says "5 times the amount", but that doesn't sound like much. 546% sounds like 500 times the amount to me, and that's a deal! I offer huge applause to whoever designed these ads. Bravo! Kudos for doing such a good job.
Diary, you're starting to get a little festively plump. Maybe you need some of these pills. You get 500 times the amount of leading competitors! Finding them is going to be the hard part. "You won't find these in any supermarket next to...[any] 'Flintrock' vitamin for kiddies." That means that you won't find any of these diet pills next to any goat vitamins. Keep that in mind.
-Liz 8^O
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